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On-page SEO is the process of refining individual web pages to boost their visibility and relevance for search engines. This encompasses optimizing content, meta tags, headings, and images, along with enhancing website structure and user experience. In contrast, off-page SEO concentrates on external factors like backlinks, social signals, and online reputation to elevate a website’s authority and credibility. The combination of on-page and off-page SEO strategies is instrumental in achieving higher search engine rankings and enhancing overall online presence.
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